October 15, 2020
1. They help create a great first impression.
You only get one chance to make a great first impression. Your entrance is the first area that customers and visitors see, and it can create a powerful first impression if it looks professional and clean. Entrance mats help keep floors dry, clean, and safe. They can be customized with your company name, logo, and tagline to introduce or reinforce your brand. A company boldly displaying its branding at the entrance cues confidence, pride, and seriousness about what the company is doing. Can you beat that as a first impression?
2. They introduce your company and build brand awareness.
Companies spend lots of money every year trying to bring in new customers. Custom logo mats could help you in that effort. Apart from creating a good first impression, an entrance mat could well be your first contact with potential customers. Use it to introduce them to your brand and your company ethos at first glance by customizing it. If customers like what they see, they may consider entering your store and discovering your products. It’s a small investment that can help you increase your customer base.
3. They act as an advertising medium and build brand recall.
Thanks to their placement—outside your entrance. Custom entrance mats enjoy high visibility…perfect for displaying and advertising your brand to all who enter and pass by. Unlike billboards, the space outside your store is yours to use at no extra cost! Make the most of it with a great logo mat or even an interesting attention-catching one. Customized mats can be printed with high resolution images and in rich colours, so you can get creative too! Since your customized message is right outside your store, if customers like what they see and want to find out more, they can just step right in to satisfy their curiosity, affording you an invaluable chance to score a sale.
4. They double up as point of sale display.
Bet you never thought of mats in that context before! Effective visual merchandising in a retail store helps customers find what they’re looking for and make purchase decisions, and also leads them to other products that would be relevant. Custom logo mats can be used in tandem with signages, displays, and lighting to create an impactful point of sale display.
5. They can be used to boost employee morale.
Of course, these customized floor mats are meant to be used at checkout counters, reception desks, retail outlets, and other high-traffic, high-visibility areas to create visibility for your brand. Have you considered using them in employee areas to promote safety or print motivational messages to encourage company pride, loyalty, and enthusiasm in employees? The very comfortable anti-fatigue mats are great for employees whose job involves standing a lot. You can print it with a motivational message to keep them engaged and charged.
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