Having an eye-catching storefront is key to getting more people to visit your business. Your storefront can tell potential customers about your brand, goods and services, and company mission and culture. Check out these six creative ways to make your storefront stand out.
Color is a powerful tool for attracting customers. However, there are ways to do color wrong. For example, loud neon and primary colors are very easy to see from a distance, but they can drive people away if they are aesthetically displeasing.
Instead of loud colors, choose a strong color palette with hues and neutrals that evoke the emotions you want your customers to feel in your store. A well-chosen palette is much more attractive than colors chosen purely for visibility.
Everyone knows that plants require lots of care and attention. If you have happy and healthy flowers outside your storefront, it shows customers that you care about the small details. Plus, science has repeatedly demonstrated that plants improve people’s moods.
Having an eye-catching doormat can be another way to attract attention to your store. Sometimes the name of your store isn’t easy to see for people right in front of your doors. In these situations, a logo on your doormat can tell people who you are and entice them into your store with your branding.
If you’re lucky enough to have a front window at your store, take full advantage of it. Show people some of the goods you sell, or find ways to express your business’s personality. Holiday and seasonal decorations also attract people because it’s evidence that you take care of your store’s appearance.
Chalkboard signs outside your store are both aesthetically pleasing and practical. These signs are very trendy right now, which is attractive on its own. However, since it’s a functional sign, you can use it to communicate information about sales and special deals to get people inside.
One creative way to make your storefront stand out is to use high-contrast signage. The colors don’t need to be garish—in fact, all this trick means is choosing signage that stands out from the color of the building and looks different from the surrounding stores.
If you’re in the market for commercial doormats with logos, check out our amazing collection at The Personalized Doormat Company. We carry a wide range of coir, Waterhog, carpet, and rubber mats perfect for all your needs.