One of the most essential aspects of owning a business is to have a strong sense of branding and identity. A major challenge businesses face often comes from fading into the background when compared to their competitors. Business owners need to try and stand out among the rest, giving themselves an identity, and one that potential customers will recognize and remember.
Be aware of some business branding opportunities you may not have considered; they are ways to get your business into the public, alerting them to your goods and services. Always look for methods to advertise your business, and don’t be afraid to try multiple different ways to build up your brand.
If your business requires your employees to travel to clients or different worksites, it’s to your benefit to dress up company vehicles with your branding. A wrap on your vehicle is the perfect brand exposure opportunity because it’s essentially free advertising. Company cars, vans, or trucks can be more than a way of transporting employees or tools; they can be mobile billboards.
Putting your company’s name, logo, and contact information is an excellent way of putting it in front of potential clients as they run errands or drive to work. Having stand-out vehicles generates public interest and helps you imprint your company’s identity in peoples’ minds. Utilize what you have and make it play towards your marketing strategy and branding identity.
Another business branding opportunity you may not have considered is having a professional logo. Having a company logo is one of the most essential parts of having a definitive identity. It’s a symbol that will serve as a shorthand for your business’s name and is something that will be easily recognizable to repeat customers. And while it is something that will stand out, you need to make sure you have a professional guiding your graphic design.
Teaming up with a graphic designer will allow you to make something that is visually interesting and coherent, as well as sum up your company in a single pictograph. Once you have this logo, you can incorporate it into your business identity, such as social media, merchandise, and the company cars.
Establishing your brand and presenting it to the public is essential, whether on social media, billboards, or company vehicles, but you also need to maintain your business image on company property. You need to make sure your company’s building keeps up with your branding so you can have a cohesive vision of your identity as a business. This is one of the most missed brand marketing opportunities.
Without consistent iconography, you run the risk of looking unprofessional and without a clear aesthetic vision. While this may not affect your quality of goods and services, it can turn off a lot of potential customers from utilizing your business.
Keeping on-brand at your place of business can mean sticking to a specific color scheme, and it can also include investing in custom doormats. Mats serve as a welcome sign to customers entering the premises, and having one further reinforces your brand on your own property.
On a similar topic to keeping on-brand on your company’s property, think about ways to have a similar look among employees. It’s not always viable to have a unique, defined dress code, but it’s effective in many instances.
For example, if you have a retail space where customers regularly ask for assistance, having a dress code makes employees of your business easily identifiable. This makes it so you maintain an aesthetic vision while having a convenient way for guests to spot employees if they need assistance.
But if you don’t have any clients who come to your place of business, enforcing a dress code most likely won’t be the most effective branding strategy. If potential clients won’t see it, then you may need to invest in other means.
Email marketing may not be able to reach clients outside of who already knows about your business, but it is a great way to keep your company in your customers’ minds. Leveraging emails will allow you to send out promotional information and other messages to your client pool, alerting them to deals and info that can motivate them to seek out your business.
Increase the chances of repeat business and inform your customer base of what you have to offer, both new and old, and keep your brand alive in their minds. Including links to your social media pages and website will also easily direct them to other methods to get involved with your company, even if it’s not directly purchasing.
Not all business is face-to-face; many transactions happen online, and you need to deliver your goods to your customers. It’s an opportunity to further incorporate your brand, providing a definitive vision that will make your company stand out from the rest. This is also a great way to boost brand recognition.
While going with standard brown cardboard packaging is always the simple option, it also increases the chances of customers forgetting your company in the long term. Getting creative with your packaging makes your shipped orders visually more appealing and serves to stick out in peoples’ minds. Don’t look at it as effort going into something the customer intends to throw out; look at it as a way to make receiving the package more memorable.
When looking into brand marketing opportunities, a giveaway is the perfect way to attract new customers and encourage repeat business. Giving smaller items away can be a great way not only to bring your branding to the public, but also engender some appreciation from your potential customers. Occasionally giving away free items, whether in a lottery or a raffle of some kind, can go a long way in generating interest and can help spread your business through positive word of mouth.
It’s essential to make sure that whatever you gift, it’s something you can easily part with, is relatively inexpensive, and has your branding on it. Much like your business, you don’t want your gift to fade into the background; use it like a company vehicle—as a small billboard for your business.
When thinking of ways to expand your business’s branding, make sure to know what will and will not be viable. If a lot of customers come to your physical business space, you need to invest in some iconography that’ll stick out. Or, if your business deal more with transportation, be sure to dress up your vehicles appropriately. Not every strategy will work to your benefit, but there are many that will benefit your company and highlight your brand.
The Personalized Doormat Company knows all about how to make your business stand out from the crowd. We provide custom doormats for businesses that your employees and clients are sure to appreciate. To learn about more business branding opportunities you may not have considered and to place an order, reach out to us today!
